My New Project....

I have just been given a new project to take a leads site that is currently unranked by Google, and turn it into something really special...the site is www.secure24seven.com so you can check out the progress as time goes on...As it is right now, the basic images, buttons, and forms are on the page, but NO SEO or Web 2.0 has been used for the page at all.....That will be my job as project manager, to make something out of nothing...Thus it begins!!